Beyond Normal
We build technology for a world worth exploring.
We design and build AI-powered products at the intersection of human experience, sustainable travel, and responsible innovation.
Our work begins where the ordinary ends.
Our Flagship Product
GoDoIt is Beyond Normal's first product: an AI-powered travel companion that connects curious travellers to authentic, under-visited local experiences across Europe.
It replaces hours of fragmented research with a single platform that understands not just where you're going, but who you are as a traveller.
Rather than surfacing the same overcrowded attractions, GoDoIt uses a proprietary psychographic matching engine to discover the experiences most travellers never find — hidden neighbourhood events, local performances, and community-run venues that don't appear on any mainstream platform.
"Most travel technology leads people to the same ten places. The rest of the world is waiting."
We started Beyond Normal because we believe extraordinary experiences shouldn't require extraordinary luck.
Technology should help people go deeper — not just further.
The People Behind It
Decades of expertise.
One shared conviction.
Beyond Normal (BYN) was founded by Nathalie Pham and is supported by an advisory team with deep expertise across AI engineering, product strategy, and design.
Together, the team brings over a century of combined experience building digital products for some of the world's most demanding organisations and the conviction that travel technology can do far better.
CEO & Founder
Nathalie Pham
26+ years leading product and service design across EY Seren, Verizon Connect, and Publicis Sapient.
A specialist in UX strategy and digital transformation, Nathalie has led multi-disciplinary teams delivering innovation at global scale.
Formerly a faculty member at New Jersey City University. Founder of Beyond Normal Limited and creator of GoDoIt.
Advisors
Supporting BYN
BYN is supported by a seasoned advisory team with over 70 years of combined experience across software engineering, product management, and design.
The team brings deep expertise in database architecture and resilient systems, digital platform strategy and market fit, and human-centred UX and branding, covering the full spectrum from technical infrastructure to user experience.
Individually, each advisor has worked with organisations ranging from early-stage startups to global enterprises. Together, they ensure GoDoIt is built on solid technical foundations, guided by sound product thinking, and designed with the user at its centre.
Developers
Developing GoDoIt
GDI is being built by a team of three experienced software engineers with over 40 years of combined expertise across full-stack development, AI integration, cloud infrastructure, and data engineering.
The team brings hands-on experience delivering scalable platforms for global financial institutions, SaaS companies, and enterprise software organisations across Europe, North America, and South America.
Their technical depth spans backend architecture, machine learning integration, real-time data pipelines, and AI-driven feature development — precisely the capabilities required to bring GoDoIt's proprietary matching engine to life.
Recognition & Support
September
2025
LEO Feasibility Grant
Jan-May
2026
Furthr Masterclasses
May-Sept.
2026
TechFoundHer - Preaccelertor
Let's build something beyond the ordinary.
We welcome conversations with investors, tourism organisations, city partners, and technology collaborators who share our belief that travel can — and should — be done differently.
Beyond Normal Limited is headquartered in Dublin, Ireland and actively building partnerships across Europe.
Beyond Normal Limited
Registered in Ireland
Company No. 796192
Registered Office: 45 St. Attracta Road, Cabra, D07x6
© 2026 Beyond Normal Limited. All rights reserved.